Rafael Nadal is one of the stars chosen by the sportswear company Nike for his latest ad, a motivating message not to give up never before the scourge of the coronavirus pandemic. The tennis player, who shares the 'spot' with other icons such as LeBron James, Serena Williams, Tiger Woods or Cristiano Ronaldo, is used as an example of competitiveness and struggle .
The ad uses the voice of his own LeBron James player of the Los Angeles Lakers of the NBA, and shows these exemplary athletes at times when they seemed defeated, to then highlight how they were able to overcome to adversity to end up triumphing.
The message left by the emotional announcement is that what the world is currently fighting for is "something greater than a victory or a championship" .
Nike unveils new inspirational spot called “Never Too Far Down.” Narrated by LeBron, featuring Serena, Tiger, Cristiano, Nadal, PG-13, Bill Belichick, Kirk Gibson and others pic.twitter.com/eWJHqOmPc7
– Darren Rovell (@darrenrovell) May 23, 2020