Adidas Barcelona The new sports model has unleashed criticism on the networks
Adidas Barcelona, the new sports model of the Adidas brand, it has not gone unnoticed. The new shoe has unleashed the critics and the anger in the networks by the Catalan independence movement by calling itself the capital of Catalonia and carrying the flag of Spain with the colors red, yellow and red both on the sole and on the tongue.
The Catalan separatist movements have started a campaign on social networks against the German multinational for an alleged model for runners that they would have launched with the name of Barcelona and the flag of Spain as protagonists.
This model belongs to a recent collection of the brand UltraBoost DNA, that is inspired by different cities with a sports tradition. The digital portal specialized in this type of footwear 'Sneaker News' echoed the news and the controversy soon appeared.
"Here in Catalonia and in Barcelona you will to sell shit " or " Adidas Barcelona or want to touch the balls " are some of the messages that have been written on Twitter by several users who do not agree with the brand's decision.
ADIDAS "Barcelona" …. or want to touch the balls. pic.twitter.com/DpRNMqv4Sa
? El Brusko (@ElBrusko) July 2, 2020
With this model, the German firm wanted to commemorate the Barcelona Olympic past that is part of the pack City Series , which commemorates the countries that have hosted the Olympic Games and the cities that hosted them. Sidney, Tokyo or Montreal also have their models, which are part of a special edition and are available only in North America.
Level of sub-polo, being Adidas, making some Sneakers that are called Barcelona with the flag of Spain and that cost 155 JAAJAJAJJAJA pic.twitter.com/gbG8sAty7v
? Alejandro (@Alejandro_Mdz_) July 2, 2020
The official website of the firm in Spain has announced that the Barcelona model is not yet for sale in Europe, the portals of countries like Canada offer them for 155 euros.